Last week I launched a few upgrades to my website and a new online store, so I thought it appropriate to repost something I wrote in October 2010 before I knew anything about artisans or building a creative business.
I absolutely love the act of branding; finding a hole to fill in the market with my goods, perfecting common items to make them better, and then creating an experience for comsumers to discover, fall in love with and purchase the ideas that are currently dancing around in my head. Lifestyle products. Collaborating to bring them forth. Enriching artisans around me. Glory for the Kingdom.